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Tag: mobile subscriber customer experience

KQIs vs. KPIs

5 reasons KQIs are a better CX metric than KPIs

Subscriber network experience is a customer-centric parameter. It sounds obvious doesn’t it? So in a world where customer experience is becoming ever more important, why are KPIs – Key Performance Indicators – the standard metrics used for benchmarking subscriber experience on the network, when they are purely network-centric?

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