Oi selects CellMining SON solution

Oi selects CellMining SON solution


Oi selects CellMining SON solution

CellMining Ltd, a leading provider of Self-Organizing Networks (SON) and subscriber network experience solutions, along with its Brazilian partner AsGa Sistemas, today announced that Oi has selected CellMining’s unique SON solution to automatically optimize its network and improve the Quality of Experience (QoE) for mobile network subscribers nationwide.

Caesarea, Israel—February 21, 2017 —CellMining Ltd, a leading provider of Self-Organizing Networks (SON) and subscriber network experience solutions, along with its Brazilian partner AsGa Sistemas, today announced that Oi has selected CellMining’s unique SON solution to automatically optimize its network and improve the  Quality of Experience (QoE) for mobile network subscribers nationwide.

Oi chose CellMining’s SON solution, which is driven by Subscriber-Network Analytics technology, after a rigorous selection process that included several SON and network equipment vendors in the market. It also incorporated a Proof of Concept trial, which demonstrated the accuracy and effectiveness of CellMining’s unique customer-centric analysis approach, making trace tools obsolete and providing Oi’s engineers with a demonstrable improvement in network performance when closed-loop SON actions were performed.

“Winning this prestigious contract is a testament to our unique approach and technology leadership in this field,” said Greg Giora Snipper, CEO of CellMining. “It also expands geographical presence for CellMining, and demonstrates that our approach can benefit mobile operators all around the world.”

“Delivering excellent customer experience is a huge priority for us, and we are investing millions of dollars in improving the network quality as part of it,” said Luiz Augusto Lopes, Mobile and Transport Network Director of Oi. “By using CellMining’s user-centric approach, we are confident it will deliver a superlative experience to our 44 million mobile subscribers.”

CellMining’s business partner AsGa Sistemas played a key role in winning the contract. “As a traditional solution provider to Oi, we are confident that CellMining’s SON solution will improve the quality of service experienced by mobile subscribers from Oi,” said Plinio Guilherme, CEO of AsGa Sistemas.

This latest contract with Oi comes less than two months after CellMining announced wining a similar contract with Russian Tier 1 mobile operator MegaFon in Moscow.

CellMining will be demonstrating its SON solution at Mobile World Congress in Barcelona, on Stand 5E71 in Hall 5.

Media inquiries:

Ronnie de Leede
Marketing Communications Manager
+972 (0)544 217 008

PR Agency contact:

Helen Duncan, MWE Media
+44 7765 250610


About CellMining

CellMining provides mobile network operators and MVNOs with a unique toolset for optimizing user experience and network performance based on real-time metrics of subscriber data. The company’s ground-breaking Subscriber Network Analytics technology monitors subscriber experience data, identifies usage patterns, and reconstructs entire call and communication flows for individuals and business customer groups. CellMining has pioneered the integration of SON (Self-Optimizing Networks) with CEM (Customer Experience Management). This provides MNOs and MVNOs with a world-class solution to optimize their networks for subscriber experience excellence, improving against network KPIs, saving on operational and engineering costs, and reducing subscriber churn.

A forward-thinking startup, CellMining has drawn together an experienced team of industry professionals dedicated to solving business and technical challenges for leading carriers around the world.

CellMining Ltd. is headquartered in Caesarea, Israel. For more information, please visit


About Oi

Oi, a convergent service pioneer in Brazil, offers mobile telephony, broadband internet access, pay TV, local and long-distance landline telephony, and the country’s largest wi-fi network. Oi has a nationwide presence and the greatest network penetration, reaching even the most remote regions of the country.

In September 2016, the company had 67,8 million revenue generating units (RGUs), 44,1 million of which in the Personal Mobility segment, 16,1 million in the Residential segment and 7 million in the SME/Corporate segment. Currently, Oi has more than 644 public telephones and 2 million hotspots at Oi WiFi network throughout Brazil.

The company is a signatory of the Global Compact, prepares and publishes its Annual Sustainability Report, reports to the CDP (Carbon Disclosure Project) and is in Level 1 of BM&F BOVESPA Corporate Governance.

Through its social responsibility institute Oi Futuro, Oi supports projects in the educational, sustainability, sporting and cultural areas through incentive laws, with the aim of democratizing access to knowledge in order to promote and accelerate human development. Oi is one of Brazil’s leading cultural sponsors and creates opportunities for projects in all regions of the country.

For further information, please go to:,


About AsGa Sistemas

AsGa Sistemas is an 100% Brazilian company specialized in Telecom software for network monitoring, revenue cycle, client management, call management and others fields demanding rich and online information.

Relying on a self-development and proven capacity in dealing with great amounts of data, the company provides agility and efficiency in customization, deployment and support to its products, with special solutions to: capture call records or network transactions (xDRS), network performance management, interconnection, revenue assurance, anti-fraud, revenue operations management, service self-provisioning made by end clients and legal search.

AsGa Sistemas’ skills arise out the convergence of two specializations: Telecommunications and IT. Comprised by highly skilled professionals and with significant investment in research and development, the company is able to turn this potential into business as of a close partnership with its clients.

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