CellMining Virtual Network NPS Drives Market-Wide Mobile Subscriber Retention
Network CEM product is first to predict network detractors across full subscriber base, empowering effective marketing retention campaigns and prioritized network activities.
June 21, 2017
Network CEM product is first to predict network detractors across full subscriber base, empowering effective marketing retention campaigns and prioritized network activities
Caesarea, Israel—June 21, 2017 —CellMining Ltd, a leading provider of behavior-based network analytics and optimization, today announced the launch of Virtual Network NPS, which is the first technology able to predict network detractors across the entire mobile subscriber base without the need for an NPS survey.
By correlating the responses of surveyed subscribers with key quality indicators (KQI) observed and analyzed by CellMining’s Subscriber Network Analytics – such as low quality VoLTE calls, slow video streaming, or frequent dropped connections when traveling – CellMining’s unique embedded machine learning model can actively predict the detractors from the entire subscriber base for which it has analyzed KQIs. This breakthrough gives the marketing team the power to identify both detractors for retention campaigns and promoters who can be nurtured. It also directly provides the network team with insights for automating network configuration changes, performance optimization, and enhanced prioritization for network tasks, based on subscriber data including NPS metrics.
“The impact of network quality on the brand NPS score is a major concern for network operators today, and a technology to predict detractors will be a game changer for them,” said Greg (Giora) Snipper, CEO of CellMining. “Until now they have lacked an effective tool to fully assess NPS from a network performance perspective, or to measure how effective any remedial actions have been. Now for the first time, CellMining’s Virtual Network NPS gives operators the power both to automate network performance optimization and to prioritize future investment based on NPS metrics, as well as the ability to use this insight to inform marketing campaigns and business decisions.”
Virtual Network NPS integrates with CellMining’s Network CEM Solution, which provides marketing and customer experience (CX) teams with market-wide customer satisfaction metrics that correlate subscriber experience data with parameters that include device type, cells, technology, service, and quality. A range of advanced products are available to extend the capability of Network CEM, including: Connected Journey Experience, Inbound Roaming, Business Account Quality, VIP Quality Monitoring, Handset Analytics, and On-Demand Analytics, in addition to Virtual Network NPS.